Have you seen the Federal Trade Commission (FTC) recently issued revised Guides Concerning the Use of Endorsements and Testimonials in Advertising to include blog posts, word of mouth campaigns and even twitter messages? Starting December 1st, 2009 all materials and/ or gifts received that we review need to be disclosed in a simple and straight forward way.
Enter CMP.ly.
CMP.ly is a website that offers four different disclosures that you can use to describe your relationship to the company or product that you are reviewing.
The bottom line for us Youth Ministry bloggers is that we like free stuff, we like give our two cents and most of us don’t have $11,000 dollars to give the FTC for not being in compliance. Figure out a compliance plan that works best for you and use it.
